We Are Creators

Creators are not just creative people who work in the creative industries.

Becoming a Creator is much more than that…

My Definition of a “Creator”

Anyone who wants to create something that they would like to exist in the world… that has never existed before.

Anyone who is drawn to create work that matters for the betterment or enjoyment of others… Those who are drawn to create “art” in the world.

Art is work that matters.

I love Seth Godin’s definition of “art” and what it means to be an artist. This is what he says about people who create art:

Artists are leaders.

Because art makes something new, something that might not work, something that people didn’t expect.

Art has nothing to do with painting. It has nothing to do with a sculpture.

Art is a human act that we do with generosity. It’s the act of doing something that might not work.

Artists always see possibilities.

Because if it’s not possible, then we can’t even try.

Once we know it’s possible that we can make something better, and that we can contribute in some way… then we got a shot at making things better.

The time when art is needed the most is when so many people have lost possibility.

When they’ve lost the feeling of possibility…

When they’re stuck in the slog…

That’s when artists show up and say “Here, I made this”.

The act to say “Here, I made this” is so fraught, courageous and powerful.

Each one of us is an artist because art has nothing to do with talent and everything to do with choosing to have a skill and deciding to go on a journey to make things better.

My definition of a Creator is anyone who chooses to:

  • Create a life where they don’t have to follow a manual all day
  • Create work they’re proud of
  • Create work that matters to the people they serve (LOVE enough to tell others about and VALUE enough to pay for)
  • Earn a living doing what they truly love

What does it mean to be a Creator?

Being a Creator is a mindset.

Becoming a Creator means you’re not allowing others to put you in a ‘box’ — you’re not letting others define you.

It’s about taking back your authority, and giving yourself the freedom to dream.

It’s about being brave enough to believe in yourself, follow your heart and lead yourself to a life you seek to live.

It’s about having courage to lean into the unknown.

It’s a mindset of taking control, taking ownership and taking full responsibility for your life.

Creators are people who choose to create their own reality and their own future.

Becoming a Creator is a choice.

What being a Creator means to me…

1. Choosing to be independent, owning my power and stepping into self leadership.

It’s not just about saying “I’m going to create this website, this article, this song or this business.”

It’s also about saying “I’m going to create this outcome in this relationship, in this conversation, in this opportunity and in this circumstance.”

It’s ultimately about creating the results you want for yourself which leads to creating results for others.

2. Choosing to create something whether I feel inspired or not.

Waiting for inspiration is for amateurs, pros just show up and get to work.

3. Committing to always up my game, to continue learning and growing

It’s not just about expanding my own perspective, learning the craft or honing my skills in different fields I choose to play in…

It’s about learning about myself, deepening my connection to who I am and connecting to the contributions I want to create in the world.

4. Embracing the “messy” creative process

I see the creative process as an opportunity to create something out of nothing.

It’s the process of transforming an idea to a finished product — it’s NEVER a straight road to the end.

One of the most important skill to hone as a Creator is your own creative process. Doesn’t matter whether you’re creating articles, podcasts, videos, art, spreadsheets, code, experiences or businesses.

The fundamentals are the same.

The creative process is directly tied to your ability to execute on your ideas and projects in order to bring them to life.

Execution in any line of work, and your ability to take action towards your goals, visions and dreams is pretty darn important if you ask me.

The more you make things, create things and break things, the more you’ll be able to find your voice and discover the authentic expression of who you are.

Bottomline: Anyone can choose to become a Creator.

Here’s a little inspiration to help you level up on your journey to becoming a Creator:

The first step is to stop listening to anyone who tells you to build a career based on the amount of money you’ll earn, to satisfy egos, to chase status or fame, or to prove yourself…

The second step is to find a way to stop clinging onto work that doesn’t serve you, drain you or leave you empty at the end of the day.

I’ve made the horrible mistake of listening to that shit for too long and watched myself become miserable, depressed and dead inside.

Never allow others to dictate what you should do with your life. EVER.

Follow your intuition, your heart — your North Star.

The secret is to learn to trust it, and allow it to guide you to a fulfilling and prosperous life you don’t want to take a holiday away from.

— Jen





I enjoy sharing the behind-the-scenes of my journey and my messy (and sometimes random) creative process with my readers.

If you’re interested in peeking behind the kimono, then I invite you to join my “Behind The Brand” newsletter and be a fly on the wall.

A bowl of popcorn may elevate your experience as you follow along. 🍿😆😅