If you own a website, you know that good writing means more traffic, more social shares, more customers and ultimately more impact. Bad writing means being ignored.
Learning to write helped me transform into the person I am today.
Writing helped me discover myself, allowed me to feel seen, heard, and understood by other like-minded people.
Most of all… it helped me find my voice.
Unfortunately, people who don’t write are blind to all the benefits, so I want to show you 12 ways that writing can change your life.
1. Writing builds your audience, network and creates serendipitous opportunities
Publishing your work online allows you to connect with people all over the world.
Writing regularly helps you build an audience who is interested in your work and what you have to share. It’s valuable for anyone who:
- owns a business
- want to start a business
- want to advance their career
- want to connect and find others who share the same interests
Having well-written articles sitting online is like growing octopus legs with magnets that attract like-minded people and opportunities to you.
It’s better than luck because you’re in control.
Only people who resonate with your message and your ideas will become subscribers, friends, ideal prospects, customers, partners and prospective employers, because they get a glimpse into how you think and who you are.
This is how you create your own luck in life.
2. Writing creates leverage
Leverage is extremely valuable if you want to live your purpose and have a greater impact in life.
Developing quality written content about your business, values, products, services, interests and passions is like having minions working for you 24/7 in the background — connecting and resonating with those you seek to serve.
I am always surprised at how people find me or discover my work when they contact me with a lovely message. ☺️
Writing showcases your unique perspective on certain subject areas and how you uniquely solve problems.
If you know how to write effectively and influence people with your words, then you can attract people who want your help and are willing to pay for it.
This is why the greatest writers and copywriters are usually the top earners in their industry. “Earning potential” was what initially motivated me to want to learn how to write.
My reasons for writing are very different now — I write to hone my skills because mastery is one of my top values.
When I had my online marketing services business in 2013, I had no leverage.
I found myself repeating the same things over and over, having the same coffee chats with business owners trying to educate them about digital marketing.
I did a bunch of ‘manual work’ for close to 2 years and got burned out. I put in so much effort yet had little to show for it.
When I let go of that business, I swore to myself that I never want to do things where the “return on effort” was low. I wanted to work smarter and create leverage for myself.
Sharing your ideas and thinking online allows others to access your brain without taking up your time.
You don’t need to be in the chair, in the office, or be in meetings. Anyone in any corner of the world, in any time zone, can access your best thinking, 24 hours a day, 7 days a week.
You’re no longer selling your knowledge and time by the hour. Publish something once, and people can read it forever.
3. Writing allows you to leave a legacy
If you’re anything like me, you want to live a life with meaning, purpose and impact. This means you probably also have the desire to leave a legacy because you want to feel that your life mattered.
The reason we know about history’s great thinkers is because they took the time and effort to write things down.
Think: Aristotle, Plato, Da Vinci, Shakespeare, Darwin, Confucius… The list goes on. We are still reading their writings from hundreds and thousands of years ago… after they are long gone.
4. Writing builds trust
Meeting people we don’t know can be scary for most of us. When meeting a stranger for the first time, you have no idea who they are, where they come from, or what their motivations are. Your lizard brain is always on “alert mode” scanning for threats — you don’t trust them yet.
When people read your work online, they get an insight into how you think, what you’re interested in, what you’ve done and who you are. They can see if you are someone they can relate to and trust.
This is why being authentic and transparent gives you a huge advantage over those who hide behind masks.
The more authentic you show up, the quicker and easier you’ll build trust. Which leads you to attract like-minded people who want to be your friend, do business with you, or hire you.
Trust is the foundation of any relationship.
5. Writing positions you as an authority in your niche
Because of the invention of blogging and self publishing, we can demonstrate our expertise and establish our authority in specific subject areas.
Writing allows you to become a thought leader in your industry. The best way to lead and demonstrate your expertise is to help people see their problem in a way they haven’t thought about before.
This is your chance to teach what you know, provide a different perspective and help them get closer to solving their problems.
6. Writing helps you achieve your goals
You are 42% more likely to achieve your goals if you write them down.
Writing down your goals not only forces you to get clear on exactly what it is that you want to accomplish, but getting crystal clear also plays a part in motivating you to do the necessary work to ensure your success.
The process of writing down your goals will force you to strategise, ask questions about your current progress, and brainstorm your plan of attack.
Here is the neuroscience behind why it works.
7. Writing helps you reflect on your life
We often do things without realising why, or what kind of effects our thoughts and feelings are having on us, and how it was affecting the way we solve problems in our lives.
Journalling allows you to see how your thoughts and feelings change about certain things over time. It allows you to see how you’ve gone about solving past problems, so you can take your own successes in one area of life, and apply them to another area when facing similar challenges.
It’s interesting for me to do trips down memory lane by digging up my notes, logs, journal entries occasionally to see past events, challenges I faced, and examine how I’ve grown as a person.
Even if you don’t want to write and publish your work in public, you can still improve your life if you write in private for your own personal growth.
8. Writing clarifies your thinking, sharpens your ideas and makes you smarter
Writing is thinking. Rewriting is rethinking.
Writing forces you to crystallise and sharpen your ideas.
You get better not by writing, but by rewriting. The improvement happens when you begin to look at your construction of a sentence, your edits, how you refine it, and how each idea is pieced together.
The rewriting, editing, refining process makes your communication clearer, more concise and succinct. The better you are at communicating your ideas, the more you become a person of influence.
9. Writing helps to nurture your creativity
We all have random thoughts and ideas that pop into our heads. They could range from:
- everyday tasks we need to remind ourselves to do
- ideas for projects we’re working on
- ideas on topics we’re interested in exploring in the future
- new insights to better solve our problems
Developing a habit of writing down and capturing all of your random thoughts, and saving them some place safe (a reliable note-taking system) allows you to free up your mind and create space for inspiration and creativity to emerge.
This is the foundation to nurturing your own creativity.
It’s hard to be creative when your brain is full of to-dos and pressures from your daily life. Your brain is built for coming up with ideas, not for storing them. This is why it’s important to create your own note-taking system — your second brain.
I save, organise and store all my thoughts in my digital second brain so I can live my life without worrying about losing ideas.
10. Writing helps you live with more curiosity
Writing forces you to come up with new ideas regularly, which forces you to become more observant about your surroundings and events that happen in your life.
Ideas are everywhere! They’re in the people you meet, conversations you have, your life experiments, events you attend, things you read, new ventures you embark on, magazines, films, music, books…
When you write regularly, your eyes are open to ideas around you.
Each moment could be an inspiration for a new thought or idea that can later become a piece of work you publish.
11. Writing regularly inspires you to live an interesting life
The more you write, the better you get.
As your writing improves, so will the opportunities that become available to you.
When you have more and more opportunities that come your way, your life changes and you become more interesting to others, which then attracts even more opportunities.
It’s a positive loop that spirals up!
It’s human nature that people pay attention to those who are interesting to them. Interesting people tend to be those who lives their life differently to the norm.
12. Writing for an audience helps you think from their perspective
You begin to understand people better when you put yourself in their shoes as you write, regardless if they are prospects, customers, colleagues or friends.
You develop empathy and a wider understanding of the world. This is the foundation that you’ll find that all good marketers have. If you want to become a better marketer, then develop this skill.
Empathy is behind Gary Vee’s success:
Which of the 12 ways resonated with you the most?
More importantly, which benefit motivated you to write?
If you need more of a nudge, I’ll show you some real life examples of how publishing my work online has changed my life…