{"id":39041,"date":"2023-03-08T22:55:13","date_gmt":"2023-03-08T12:55:13","guid":{"rendered":"https:\/\/jenkuo.com\/?page_id=39041"},"modified":"2023-05-15T19:48:03","modified_gmt":"2023-05-15T09:48:03","slug":"business-level-1","status":"publish","type":"page","link":"https:\/\/jenkuo.com\/business-level-1\/","title":{"rendered":"Level 1: Survival"},"content":{"rendered":"\n
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Unless you own a well funded startup, this is where most people land after they embark on their entrepreneurship journey.<\/p>\n\n\n\n

You’re figuring out your offer, you’re marketing and selling it to people and you’re delivering on your promises.<\/p>\n\n\n\n

You’re making things up as you go and it feels like you’ve jumped off the plane scrambling to build the parachute and hoping it will work before you hit the ground. You keep trying new things and often struggle to take projects to completion.<\/p>\n\n\n\n

You’re stuck in the feast and famine cycle \u2014 operating in an endless ‘hustle & grind’ loop getting customers, chasing customers, doing the work and chasing your team. You’re often living in a state of chaos and running on adrenaline and cortisol.<\/p>\n\n\n\n

You have big dreams and a million ideas, but they only exist in your head. You’re chopping and changing directions because you’re uncertain about what you’re creating, what you’re marketing and selling or the way you’re working. The unsettling feeling only contributes to more doubt and drives you to throw more spaghetti at the wall.<\/p>\n\n\n\n

Because you may not feel aligned with how you’re marketing and selling yourself, and\/or your products and services, the lack of congruence you feel is what’s keeping you stuck at this level.<\/p>\n\n\n\n

Unpredictable sales keeps you in endless stress and anxiety since cash is the oxygen of a business.<\/p>\n\n<\/div>\n\n\n

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You’re experiencing a huge gap between your efforts and your results because you spend 100% of your time in “doing mode”, dog-paddling day-to-day keeping your head above water. You don’t create space and time to think about how you want your business to fit into your life because you’re stuck doing.<\/p>\n\n\n\n

You try to “be more productive” and duck tape apps and tools on a whim. Ineffective utilisation of the many productivity apps and tools you adopt makes you inefficient due to lack of cohesion with your workflow.<\/p>\n\n\n\n

If you’re a fast action taker<\/em>, you tend to leave a ball of mess behind you. If you have a small team, it’s not clear who is doing what and when things are done. Your team struggles to keep up with your change in direction and your million ideas. In order to keep up, they model your chaotic behaviour which only creates even more mess inside your business.<\/p>\n\n\n\n

Your business becomes harder to run the more products and services you create, the more marketing channels you use, the more tools you have in your tech stack and the more people you add to your team.<\/p>\n\n\n\n

You are unaware of the fact that complexity multiplies<\/strong> the more variables you introduce into your business.<\/p>\n\n\n\n

In order to level up, you need to learn to get out of your own way and expand your capacity to navigate your fears, your insecurities and your limiting beliefs. You also need to develop the mindsets, behaviours and habits to feel safe and secure with where you are.<\/p>\n\n\n\n

You need to learn to confront your own capabilities and limitations to wear all the hats your business requires of you, commit to developing new skills and become a “lifelong learner”.<\/p>\n\n\n\n

If you’ve chosen to forge your own path in life and make a living through your own business, you will be called upon to expand your capacity and learn new skills at each level of business.<\/p>\n\n\n\n

Common Challenges<\/strong><\/h4>\n\n\n\n