About

I’m Jen Kuo — a strategist, consultant and creative professional who specialises in helping service based businesses attract better prospects, so their business can become more fun, easier to run and more profitable.

Marketing is about connecting and resonating with the people you seek to serve.

When you do marketing right (executing the right strategy at the right time), results follow.

I learned marketing by throwing myself into entrepreneurship and doing *a lot* of face planting. My knowledge and lessons came from building  businesses online and offline.

The best way to learn anything in life is by making (tons of) mistakes.

I’m a business owner, I don’t identify as a ‘marketer’ even though I’ve immersed myself in marketing since 2010.

If you’re new around here, this is a good place to start.

My Story

I was 4 blocks from my office, sitting on a park bench balling my eyes out.

This moment had been coming for years… and finally the dam had broken.

Or more accurately… I was (finally) broken.

I’ve always been the kind of person that kept pushing on regardless of how I’m feeling or what I’m doing.

When I set my mind to something, I charge full steam ahead. 

I’ve been called a beast, a pitbull… by people who have worked with me because of this weird trait.

Not exactly flattering names, I know.

But that was exactly my problem. 

I chased “success” at the expense of everything else.

I started 2 businesses with no business and no marketing background… then was hired as a Marketing Manager and Marketing Consultant because of the experience I gained from running my own business.

Then… 4 months into the “perfect marketing job”, I found myself balling my eyes out at the Botanic Gardens right in the middle of a work day, 4 blocks away from the office.

Every ounce of my being was in agony…

It was a kind of pain I have never felt before.

“What the hell are you doing with your life, Jen?!?!”

I had finally woke up to the fact that I was on the wrong path.

Even though I had a great boss, I was valued, listened to and treated with respect, and fit into the culture… The work felt meaningless pretty quickly.

Everything looked great on the outside…

But everything felt wrong on the inside.

“Work” was not enough for me anymore, despite that work was all I focused on.

I needed more.

Everything I’ve achieved up to that point… I achieved them with my blinders on — tunnel vision as they say.

The only thing I knew how to do was chase down my goals with brute force…

With both feet slamming on the gas pedal, as if I was trying to win a race.

Because I was too busy listening to all the bullshit voices in my head, trying hard to prove myself…

Totally ignored my heart and soul, and chased the wrong things in life.

I looked everywhere else for answers, not knowing I was looking in the wrong place the whole time.

I was completely out of alignment and I didn’t even know it.

The “episode in the park” shook me to my core.

It put me on my path to self discovery and personal development…

That was my wake up call to stop living life on other people’s terms.

It started my quest to find myself, and to find what’s meaningful to me.

The question I continued asking myself in the years that followed was:

“What’s the work you’re meant to be doing with your life?”

What’s the purpose behind your existence?

For a long time, I didn’t know what I wanted.

I just knew what I didn’t want.

All I could do was try to feel what was beneath my feet and try my best to take the next step.

Sometimes I’d lose the trail completely and find myself trapped in the darkness for months on end, unable to see my way forward.

As I continued to stumble through new business ideas and different contract jobs…

I came to the realisation that the missing piece was “me”.

I needed to learn to connect with myself.

To really know myself so I can figure out what I’m meant to be doing in this life I’ve been given, and know how to best express myself in my work.

It was like trying to find different pieces of myself that I didn’t know existed…

Like filling in missing pieces of the puzzle without a complete picture to look at for clues.

Turns out, that “perfect marketing job” I resigned from gave me a life changing gift.

It helped me discover my superpower in systems (thinking and design).

The catalyst that started helping me see my unique ability in more clarity as I ventured toward solving different business problems that caused disorder, chaos and stress.

Every step and misstep I took on my path, brought me closer to find meaning in my work…

It took me 5 more years to deeply understand that you can only do your best work when you’re in total alignment with who you are, your skillsets, your superpower and your passions.

I believe that living your truth, owning your gifts and stepping through your fears of being truly seen, is when you can confidently build a durable business that creates a lasting impact.

That’s why I’m passionate about helping you create simple marketing systems, so you can focus on doing the work you’re meant to do with less disorder, chaos and stress in your business and life.

— Jen