Design isn’t just about making things “look appealing”, nor just about “usability”…
It’s about devising, crafting and executing with intention… so what you do serves its purpose and lead you to the end result you imagined right from the beginning.
Design (or lack of design) is something we experience everywhere in our lives whether you’re conscious of it or not.
Whenever you have a bad experience with something, it’s almost always because of lack of design — meaning someone hasn’t thought it through before it got to you.
When something is designed well, there is unspoken quality to it because you know it will LAST for a long time and rightly so…
Because it will continue to consistently perform over time the way it is originally intended to.
Design is about beginning with the end in mind.
It’s about being intentional and strategic.
It’s about thinking things through, and having a long term mindset.
That’s why I call myself a ‘designer’ — because it’s how my brain works.
Everything I do is ‘by design’.
In the context of business, everything I create is designed in service to the people I seek to serve.
In the context of life, everything I do is in service to my end goals and my ideal lifestyle.
As entrepreneurs and creative professionals, we have the privilege and freedom to design our businesses and our lives exactly the way we want.
That is something worth designing for.