Design isn’t just about making things “look appealing”, or just about “usability”…
It’s about devising, crafting and executing with intention… so what you do actually serves its purpose and leads you to the end result you imagined in the beginning.
Design is about beginning with the end in mind.
It’s about being intentional and strategic.
It’s about creating space to think things through.
It’s about having a long term mindset.
That’s why I call myself a ‘designer’ — plus… it’s how my brain works.
Everything I do is ‘by design’.
I don’t ‘fly by the seat of my pants’.
When something is designed well, it LASTS and rightly so.
Because it continues to perform over time as it is originally intended to.
Design or ‘the lack of design’ is experienced through our own lives and everything around us whether you’re conscious of it or not.
You see it in products — how it looks, the way it feels and functions.
You feel it in experiences and services you come across, and you experience it through rituals.
When you have a bad experience, it’s *almost always* because of lack of design — meaning, someone hasn’t thought it through before it got to you.
As entrepreneurs and Creators, we have the privilege to design our businesses and our lives the way we want that serves us.
That’s worth designing for.